Marketing Engineering and Analytics

Course Code
MKT 630

Hours
2.25 hours
Type
Elective
Offered
W24(B)
Prerequisites
Graduate Standing, excluding GMBA and OMBA

Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs and expected returns for each; and choose those with the highest likelihood of achieving business goals. Specifically, we will learn how to actually segment/target customers, optimize and position product attributes, along with the kinds of deployable, accessible analytic techniques transforming current-day marketing practice.